For small businesses, branding and new product development opportunities are more abundant than ever before, and they are now an essential part of the marketing toolkit. If the online retail industry becomes more competitive, an increasing number of brands are opting for luxury eCommerce packaging to gain a competitive edge.
As a result, a growing number of businesses are pushing the limits of innovative ventures. Take a peek at noissue’s 2021 packaging developments, which cover anything from recycled packaging innovations to Instagram-worthy diagrams.
Subscription Boxes Motivate Packaging Ideas Due to the success of brands like Dollar Shave Club and Birchbox, subscription boxes have been increasingly popular in recent years.
With consumers prioritizing a memorable brand experience more than ever before, subscription-style models are expected to be a main packaging trend for 2020.
“Recycling quotas (e.g., EU recycling levels of 75% of packaging waste by 2030) should be matched to regional capacities, and the extension of recycling streams should be coordinated with those quotas.”
Subscription boxes’ popularity is largely decided by their packaging, so it’s no wonder that this idea is catching on in online shopping. The most critical brand touchpoint in eCommerce is the moment of delivery. As a result, premium eCommerce packaging has developed into a clever post-purchase marketing tool for fostering brand loyalty.
TaraLee Naturals, a natural skincare company, uses this trending packaging style to project a more luxury brand portrait.
In reality, successfully incorporating this fashion pattern necessitates a clear brand identity, curated product appearance, and a lot of style! This more thoughtful approach to order fulfillment is equivalent to the typical PR kit. Why is this so? Since, in this day and age, every customer is a possible influencer.
The unboxing experience is critical. Top packaging designs often understand the consumer’s role in the product’s introduction. A perfect unboxing is similar to a piece of theater; in order to really wow your clients, you must construct an entertaining ritual upon opening. Tissue paper for a bit of comfort, enticing packaging inserts, or a personalized case – all of this adds to the purchase’s suspense and enthusiasm!
The box’s bottom is a nice surprise!
Ome social media-savvy. Did you know that 40% of customers would post images and videos of a purchase they made online if it came in luxury packaging? Make the best of one of the most powerful bits of social media content! It’s an outstanding visual pitch to prospective clients on what makes the company special.
It’s no secret that green is “in” when it comes to packaging design, and this theme is expected to continue into 2020. As companies become more proactive in reducing their waste emissions and carbon footprints, sustainable packaging has progressed from a niche product to one that is used by enterprises of all sizes.
Environmentally sustainable packaging not only saves the environment, but it also has a high appeal among consumers.
Over 250 major companies pledged to use 100 percent recycled, recyclable, or compostable packaging by 2025 at the World Economic Forum in 2018. Despite this, 43 percent of customers believe that advertisers are making it more difficult, not easier, to be environmentally conscious.
Why is this so? Since customers are tired of dealing with package formats that have difficult disposal requirements.
eCommerce packaging is the worst perpetrator, with the habit of overpackaging and the use of nonrecyclable products.
Customers are feeling more motivated than ever to communicate their disappointment with complicated packaging, with consumers leaving grocery packets in stores and shipping packaging back to suppliers. As a consequence, one of the most important 2020 packaging design developments would be sustainable solutions with quick disposal procedures.
Consider compostable items. Compostable packaging will undoubtedly increase in 2020 as customers and companies seek out plant-based substitutes. The packaging industry has responded to this demand, and there are an increasing number of alternatives on the market (such as our backyard- compostable mailer bags!). It’s a perfect way to convince consumers that the business is dedicated to environmentally sustainable solutions.
Packaging plays an important role in brand storytelling, which is why we’ve chosen it as one of our top packaging design trends for 2020, after first including it in 2018. When shopping becomes more virtual, custom-branded packaging offers a visual counterpoint that is sure to catch the customer’s eye.
Consider using recycled packaging. Adopting a packaging style with secondary purposes contributes to the development of a circular economy, which removes waste and adds value to sales. Furoshiki, the traditional Japanese art of wrapping gifts with fabric, is a common packaging design on Instagram – it makes packages look amazing while still giving consumers a nice hair wrap or tote bag to hold!
Spend time training your clients. Putting just a recycle mark on the package gives no clarification to consumers since certain materials are actually not recyclable by daily curbside recycling. Ensuring that consumers have access to accurate details about your packaging helps to ensure that your eco-friendly efforts are not compromised by inappropriate disposal.
Reduce your number! It’s not all about whether or not fabrics are recyclable when it comes to sustainable food packaging. Using less packaging in the first place means there is less to throw out! Extra layers of packaging have no extra security in many cases. Plastic shrinkwrap, in particular, is impossible to recycle and would not cover objects in the event that a box is dropped. Instead, play with paper or cardboard components. This is a quick step toward plastic-free packaging construction!
We live in a world where our attention spans are diminishing, and capturing someone’s attention on overcrowded sites like Instagram is becoming more difficult.
If you’re inspired by flat graphics, bold colors, or the new graphic design trend, personalized packaging demonstrates that your company has a luxury brand experience rather than just a commodity.
Being a good brand is no longer just about the goods you offer, but rather about how you can distinguish yourself by brand presence.
Consider which aspects of your story are likely to hit a chord with your audience. Every brand has some amusing stories to tell. Using this in your package design is a memorable way to remind consumers that your brand is unique and one-of-a-kind. Tay Ham, for example, uses old family pictures on their packages to highlight the fact that they are a family-owned company.
Custom packaging, in particular, is being used by newly introduced online brands to give them a better presence from the start. Given that the vast majority of eCommerce packaging is similar, putting work into a packaging design that represents your personality would make you stand out.
Words can be almost as effective as photographs. Incorporating a short quotation or saying on the packaging that summarizes your brand’s mission is an excellent way to engage your consumers!Designs for Surface Patterns Whereas paired-back package design was once a perfect way to stand out from the crowd, its growing success in lifestyle branding has made it more difficult to be distinctive. Although minimalism remains common in packaging design in 2020, we are also seeing a significant increase in heavily patterned designs.
Ornate packaging designs allow your company to be more innovative and share your brand’s story in a more engaging way. It’s not about slamming your name or slogan anywhere, but about using images that reflects your brand’s ideals.
This pattern also makes it possible for the brand to exude a feeling of luxury. Intricate detailing transforms food packaging into a work of art in its own right, which consumers treasure as their order arrives. As previously mentioned, customers are putting a stronger focus on the customer experience in their buying decisions. Pattern designs demonstrate a more thoughtful approach to execution, which will please the clients!
Consider paint variations. You want to choose colors that can complement rather than distract from the style of the packaging. Using white on a darker background, for example, is a simple way to make the drawings stand out!
For a unified look, channel the brand’s style. To make the most of this top packaging pattern, you must”According to A Roadmap to Reduce Food Waste in the United States by 20%, Americans waste 63 million tons of food each year.”make the brand’s personality truly visible. Examine your product line and remember any common patterns or styles – this will allow your design to become recognizable to your consumers.Making use of repeating patterns and styles. Attempting to incorporate so many elements will result in a messy and cluttered design. Having a few things on repeat will help you to implement this trend flawlessly.
Color Schemes in Neutrals Taupe, off-white, raspberry, baby pink…soft colors are undeniably a fashion theme for 2020. It’s a fresh take on minimalism that deviates from the conventional black and white packaging seen in high-end retail.
While the latter is fashionable and timeless, it is not appropriate for any brand. Whereas conventional monochrome can leave the brand looking a little bland, soft neutral tones on packaging are warm and friendly while also retaining a sophisticated feel.
While these colors can seem safe and traditional for packaging design, there is plenty of space to liven them up with patterns or geometric forms for a more contemporary look!
Try adding many shades. Using a variety of neutral tones in the package design adds depth and appeal. For colour inspiration, visit the Pantone color guide.
Using the subtlety to your benefit. Instead of customers concentrating on the packaging itself, a low-key packaging design would allow your products to take center stage in your product photography. Try adding it into flatlays for a more upscale style!
Give a bold color comment. If you’re using a neutral foundation, a contrasting color in the form of a sticker or packaging tape can help attract attention to certain core branding features.
To inform their customers of their environmental packaging choices, almost 97 percent of these brands have a ‘tree’ badge on both their packaging and their websites.