Month: March 2021

The ultimate in e commerce packaging for 2021

What is internet shopping packaging?

Top Retail Packaging Design Trends for 2021

It’s no wonder that in the last year, ecommerce packaging has controlled the business.

Although no one might have expected a global change in our everyday lives, businesses have rapidly adapted and adjusted their online strategies in order to better support the population.

Packaging has become incredibly important and for many brands, it is their first and only opportunity to create an impact!

Consumers depend on CPGs and brands alike to securely transport their vital goods through difficult times.

Dotcom Distribution , 35.3% of consumers had seen an unboxing video in 2015. (bigcommerce.com)

Take advantage of this opportunity to express gratitude, provide encouragement, and demonstrate your dependability with attractively printed packaging.

Gives Consumers A Positive Impression of Your Brand

You will elicit strong emotions in your customer by placing the commodity in the right sense.

The more customers see your brand, the more often they would want to do business with you.

Customers who buy a DTC (direct to consumer) product have a vested interest in seeing how it succeeds, so make sure you conduct a detailed product review before they buy.

The level of excitement about this upcoming product can be tapped by revealing it in a delicately-paced fashion to have a suspenseful treat.

Make sure your brand considers every detail of the distribution process, from unpacking to unveiling, as essential as possible to guarantee that your consumers’ experience is as simple as possible.

We may use instances like bubble-wrap packaging with a slogan written on the outside that reads “Popular!” when you open it, which encourages everything inside to become popular.

This extra packaging layer may also provide a special tool for exposing the items, which could be used in the main packaging.

You don’t have to think about piqueing the customer’s initial attention as long as you guide them through a memorable and interesting phase that leads to a high-quality product.

The Chance to Tell Your Brand’s Story

Adding value to your unboxing process through designing value-added packaging is a perfect opportunity to remind customers what your brand is all about when they’re opening your package.

Name graphics, colours, messaging, and supplementary advertisement collateral such as informational product booklets will all be incorporated into the packaging design of your DTC package in a variety of ways.

Food service establishments target food-cost percentages between 20 and 40 percent while pricing their products. (shopify.com)

In addition, the product release will reveal a lot about the business.

When a consumer opens the packaging and sees the items perfectly wrapped with modular inserts, they’ll find that the organization emphasizes consistency and a clear unboxing experience.

They’ll still associate the name with dependability and they know the product was packed safely and with respect.

The importance of eCommerce packaging

According to a new poll, luxury brand shoppers are also more likely to post a bundle on social media, with 38% claiming they have done so.

#unboxing has been used 1.3 million times on Instagram. As a consequence, it’s obvious that many people love the excitement of opening packets, and that for companies, it’s a perfect way to raise brand recognition.

What to Look for in a WordPress eCommerce Plugin for Your Site?

There are also a plethora of WordPress eCommerce plugins available on the market. Any of them lack the features you need, such as increased size or basic requirements.

E-commerce plugins, for example, are designed to make selling multimedia goods like e-books, songs, and photographs easier. Items that should be delivered to consumers need a particular method from the one described here.

This verdict comes down to the overall focus of Shopify on delivering basically every feature that a store owner may benefit from, and not only devoting 100% to the online side of things. (codeinwp.com)

You should select an eCommerce site that supports drop shipping if you want to start a drop shipping enterprise.

The online store is typically a brick-and-mortaragon’s-and-merchant is a standard (traditional) business model, but you must consider what items you’ll be selling and what features are important.

Aside from that, you should look at the following to see if your eCommerce sites are appropriate for your objectives:

Your eCommerce plugin will come with built-in or extension support for your preferred payment methods.

Capacity to design and design versatility Customers’ first experience with your brand is more likely to be with your shop style. Enable players to customize the game’s look and feel as often as practicable, in order to increase the likelihood that each user’s experience of the game would be positive.

We suggest that you look at marketing and accounting systems with available capabilities to see what opportunities they provide for your customers and facilities, as well as whether they suit your requirements. You’ll need certain tools at your hands to successfully control and grow your e-commerce.

Make your site run 30-40% faster with a few simple techniques Related Posts How to Choose a WordPress Theme – 8 Things to Consider 16 Free WordPress Travel Themes 2021 12 Free WordPress Wedding Themes 2021 (athemes.com)

Compatibility – The last thing you want is to depend on someone else to find potential projects and investments on your behalf. Keep things straightforward yet also ensuring that you have a variety of resources to choose from. A strong financial base will save you a lot of money in the long run.

What makes a great eCommerce platform for small businesses?

When we examined the different online storefront features small companies were supposed to provide, we considered these to be the top five that any network wanted to have.

Each and every part of the team was authorized to incorporate their own personalization, separate functionalities without a lengthy rewrite phase or extra fee, because there was a strong need for a new, attractive store that would be consistent with all devices and with any and every usable style. Additionally, there could have been the ability to customize items about their brand to work in a way that also matches their marketing objectives. There were a number of unusable platforms because of the need to know the code to take advantage of them, or the fact that only a limited platforms accepted themes and no way to customize.

Whether it’s a simple color change or a full graphic change, you have 100% full creative freedom with this design trend! (xceedpkg.com)

You had to be able to get the products to the general public at a reasonable prices by setting your own price. You also had to be able to control the price of your offerings, and location of your retail and distribution channels. Thus, they had to have to manage both digital and tangible products, integrate with several payment processors, and have a simple and flexible way to identify and collect the various sales taxes for foreign and national and domestic sales. Most small companies are typically required to register for sales and income tax records for local authorities and have a geographic location. They are often exposed to all the risks that stem from having to deal with and pay taxation on both their income and profits; registering to begin with helps them prepare for any possible tax obligations overseas as well.

It is imperative that the platform supports the following: the purchasing of items, the shipping of stock, and the administrative functions that enable you to operate a shop without the need for spreadsheets or related tools. We weren’t contemplating any partial options for expanding the range of eCommerce methods other than those that would just charge consumers.

And speed is important, since even a one second delay can reduce conversions by 7%. (websitebuilderexpert.com)

In order to compete effectively, the framework needed to include APIs that are comprehensive and flexible enough to incorporate other platforms, applications, marketplaces, and technologies into itself, or to allow built-in functionality. People don’t often have the ability to use just one kind of software for all their business operations, so this program automatically added new client accounts for you, sold via social networking, and updated the mailing list for you.

Any one of these features had to be included at a price the consumer might be comfortable with. If you are looking for a specific approach, rather than a generalized platform, you can pay thousands of dollars per month, so you may have to; if you choose a generalized platform, then you should be able to spend just a few hundred dollars a month.

E-commerce sites set their rates to various levels, which will result in a higher workloads. Determining how much you’ll be charged with your services and also figuring out how much of that you’ll be able to earn takes further effort.

And most importantly, there is the monthly bill. An expandable alternative is anything from free to $30 a month to hundreds of dollars a month, with the regular amount for an extended package being $50 or more.

99.98% uptime converts to about one hour and 45 minutes of downtime per year. (websitebuilderexpert.com)

As well as with regard to payment processing costs, Even the processing fees For some sites, such as Wix and Shopify, credit card payments are done through their own payment portal, while others, including Stripe, PayPal, use an external payment solution. When you have a credit card, you incur a small processing cost of around 2.9% on top of the total but a reduced amount when you make the first deposit, even when the transaction is done with a debit card.

Additionally, processing costs are applicable. A % tax is tacked on to the third-party fees, in addition to the exchange fees. Sometimes, providers will advertise themselves as offering zero processing costs, although this just ensures that there is no cost associated with using their service. Our processing cost is just includes credit card fees which is lower at 1% or 2% of the price of not using our gateway.

How luxury brands thrill consumers with unforgettable product-unboxing experiences in 2021 – a post Covid experience

Internet shopping demands an amazing experience, when buyers are spending on luxury brands – this is how those brands pull it off!

Items offered in the e-commerce have improved drastically over the last decade. The ecommerce packaging technology market is predicted to expand over the next decade, with an average market cap value of $61.55 billion by 2025.

According to a new Dotcom Distribution poll, 40% of customers are expected to make repeat purchases from an online retailer with quality packaging.

Shopify


Shipping and distribution are the key points of communication for e-commerce companies. It has to date been one of the least used weapons of this movement.
In order to protect your goods from shipping harm, all you care should be taken during shipment. The aim of a well-executed product packaging and product unboxing experience is to offer a high-quality commodity while offering your consumers an enjoyable one.

A guide on how to do the most exciting ‘product packaging’

Any step of the e-commerce process can be referred to as packaging. online stores use branded environments to attract the attention of their consumers and make money

A packaging project, like a lot, involves careful packaging as well as how it looks when it’s delivered. The brand’s ultimate mission is to have memorable and shareable customer experiences.

There are no shipping charges for this online no-cost calculator. Using our Shopify shipping platform to create a more profitable shipping plan that reduces costs.

Packaging is essential to the success of a product.

The key benefit of internet stores is that they do not have the same geographic presence advantages as conventional brick-and-mortar companies — . The ease of online shopping may come at the disadvantage of getting a more in-depth understanding of what the product is like. That is why, in order to build a brand identity, it is important to concentrate on the points of interaction you already have with your clients.

According to a new DotcomDistribution survey, 40% of customers are more likely to reorder from a high-quality packaging provider. Quality packaging, according to the same report, raises consumer enthusiasm for delivery.

Many e-commerce sites have packaging as part of their name. Let’s take a look at Apple, shall we? The company is known for manufacturing high-quality, cutting-edge products. Even if the company does not have the financial resources of Apple, you can also use the most recent, more available technological advances at every stage of the consumer journey.

To hit the eco-conscious segment, direct-to-consumer probiotic market with this tasty box of edible mushrooms

Given all of these data points, what’s interesting is that only 22% of merchants feature information about their shipping policy on their homepage.

bigcommerce.com

At a fundamental level, people enjoy reliving their beautiful memories. you can find an array of blog posts, pictures, and videos under Google if you look for “unboxing.” Many of the material is generated by consumers, facilitating the launching of a brand as well as a message to a wider audience.


To obtain a long-term client base, you must have repeat clients. Concentrating on customer retention would help you get off the purchase bandwagon and clients would choose to remain with you.

People are either making or reliving memories when buying luxury items

E-commerce packaging comes in a variety of shapes and sizes – many are the ways!

You’ll need to bundle the goods for safe transport before you can export them. There are a few different utility-focused packaging options:

boxes made of corrugated cardboard

Mailers with padding

If you’re shipping a very small or exceptionally sturdy object, most items will need some kind of size of packaging, as well as some kind of stuffing or package cushioning, to ensure secure shipment.

Corrugated boxes – essentially a slightly padded box with additional structure.

types of packaging, courtesy of https://www.shopify.com.au/blog/ecommerce-packaging

This is the most popular way that retailers bundle e-commerce products. It is both weightless and recyclable. Double-walled corrugated boxes may be used to provide additional protection and comfort for larger items.

88% of shoppers said that free shipping with 5-7 day delivery time is more attractive than paying a fee for 1-2 day faster delivery. 3 in 5 consumers have increased their total spend in the past to qualify for free shipping & 68% have used a free shipping coupon code

bigcommerce.com

Padded mailers, usually waterproof and rather tough, these are also excellent tamper evident packaging options.

Smaller, round, or fragile objects, such as handmade or hand-sewn items, should be shipped in these containers. While less environmentally friendly, recyclable paper and bubble wrap can be used.

Envelopes and Bags (usually paper or pulp product, but can be plastic – eg a poly mailer)

light but not fragile, Fragile items may be shipped in Tyvek envelopes or plastic bags. They are compact, sturdy, portable, and self-sealing, making small shipments from home or a distribution center a breeze. There are companies, such as Hero Packaging, who make it easier to customize black matte polymers to match the brand and use zero-waste alternatives.

Custom bespoke e-commerce packaging helps your product stand out!

These customized boxes are awesome because they have a product unboxing experience while still showcasing the beliefs. Gift tape, boxes, tissue paper sheets, labels, and a variety of other personalized items are available. You can personalize the box by printing on both sides and displaying the merchandise in a variety of ways to customers.

A recent survey found that buyers of luxury items are even more likely to share a package on social media, with 38% saying they’ve done so.

blog.edesk.com

Materials packages are often bundled in a range of containers and bubble mailers. To customize custom packaging, you can also use apps like the Arka App from the Shopify App Store. In the chapter’s resource section, we’ve also provided a list of different tools for boxes and padding.
This comprehensive guide will walk you through the whole billing process, from deciding whether to charge your clients to receiving insurance and monitoring.

how to create one-of-a-kind packaging

Numerous elements are needed when designing a well-designed packaging and unboxing experience, but you do not have to use every possible alternative.

Instead, decide which small business packaging options can have the most value to your customers. Investing in small amounts of a few of these e-commerce packaging solutions will help create an excellent first impression for clients.

Bear in mind that the Shopify marketing channel puts a premium on your brand. Small enterprises would be expected to provide detailed shipping instructions, including personalizing the package and storing it in facilities to ensure a successful unpacking operation.

exceptional packaging

Know that the largest container Depending on the items, this may be a folder or an envelope. White and brown corrugated packaging was selected because it is cheap, durable, and practical, not because the consumer loves it.

Can you care about the environment? Biodegradable packaging can be made of filament and coconut fiber. You may use compostable corn-based envelopes, for example.

While the whole kit provides the best opportunity to create a “wow” experience, it is often the most expensive.

To ensure hygiene, no toilet paper should be included. Wrapping the bits in paper adds another variable to the unboxing experience, making it more enjoyable and exciting. Other paint tissue or custom printed tissue are intriguing options to explore.

Styrofoam padding, rubber inserts, and bubble wrap were also widely used to stuff peanuts in the past. While some of us enjoy the act of breaking bubble wrap, others would like to put an end to it. Here are a couple more fillers to work with: powder that is colored and rockwet (wood fibers).

Vinyl Decals – branding that kids love!

Vinyl decals are an excellent choice because they are both practical and inexpensive. An adhesive mark may also be used to connect tissue paper sheets. Instead of printing on your own packaging, go for low-cost personalization.

So, in addition to what you had planned, you’d like to express your gratitude to your clients with a few stickers and a handwritten letter.

If you have a small stock of promotional items, business cards are an ideal way to use them. Mind that they don’t have to look like business cards.

The remainder of Haus’ packages have printed newsletters and insert packaging. Regardless of the nature of a product offering, these published records aid consumers in improving the product’s relationship with the company.

There are an unlimited number of choices, many of which are inexpensive.

More specifically, at a nice restaurant, for example, the bill is delivered promptly and is usually served in an exquisite or sealed package. The placement of the receipt and packaging slip should be clear to the customer so it is not the first thing that the customer sees when opening the box.

The contents and design of your packing slip can be printed with Liquid and decorated with elements such as your logo or Shopify product photos. To increase sales, use coupon codes.
Your private e-mail address: For contacting me, please use my personal e-mail address.
Not only are small companies having difficulty finding customers, but handwritten notes are often impossible to keep. It is important to connect with the consumer client through a personal and sincere message. Handwritten notes, such as this one from Journ, remind consumers that the company loves them and is run by real people.
Each shipment gets its own newsletter.

If you have products, provide step-by-step instructions. And you want to make sure that customers understand just how to use the product, so the approach should be transparent. When I think about Journ again, these critical facts come to mind.

When we don’t know where to go, we tend to procrastinate. We remain in our comfort zone. To become a standard, the product must continue to be the go-to alternative.

When you submit instructional materials to clients in this manner, you demonstrate that you care for their experience, develop morale, and maintain their faith in your product.

Isn’t it true that you should use this transparent packing tape for something? There is no doubt about it! These days, you will get various colored tapes to go with your personalized packaging. Color-coded tape, as used by Amazon, allows for instant brand identification.

provide a sneak peek, show a product


You can also provide a free preview of their most recent order or sales history. You should choose a topic that the consumer is enthusiastic about. Similarly, because they ordered shampoo, they could obtain a small preview of complimentary shampoo. This plan would raise sales by selling new goods to current consumers.(Customer-branded resources) can be distributed to customers.
If you want to have an amazing unboxing experience for your clients, take a look at our list of fantastic customized kit material manufacturers:

E-commerce packaging
When buying a personalized experience, one must remember the price. This expense is made up of both time and money.

Determine which alternatives offer the greater financial benefit to the company and its consumers based on order size and profit margins.

Custom packaging and mailing are the most expensive elements of a personalized unboxing.

If the goods do not need the extra protection provided by a shipping envelope, lighter packaging is preferred. Compostable mailers and smaller orders will support the climate while still saving money.
Frugal thinking allows you to save money while producing equal results. Arka delivers personalized boxes that are already planned and ready to go to support you with your shipping needs. This order has a much smaller minimum order size and varying prices based on the number of boxes ordered.

You can get printed stickers from a vendor such as Sticker Giant or a similar service, which will enrich the experience.
The lower the volume, the larger the order size for different products. Plan ahead of time what you’ll need and put bigger orders to save costs. To compute the average cost of shipping when accounting for any weight differences. If the estimated shipping prices are based on weight, bear in mind that heavy products can increase your shipping costs.

2021 Packaging Design Trends

Trending ways to design your packaging

It’s a brave new year, which means it’s time to forecast the top food packaging design trends for 2021!

For small businesses, branding and new product development opportunities are more abundant than ever before, and they are now an essential part of the marketing toolkit. If the online retail industry becomes more competitive, an increasing number of brands are opting for luxury eCommerce packaging to gain a competitive edge.

As a result, a growing number of businesses are pushing the limits of innovative ventures. Take a peek at noissue’s 2021 packaging developments, which cover anything from recycled packaging innovations to Instagram-worthy diagrams.

Subscription Boxes Motivate Packaging Ideas Due to the success of brands like Dollar Shave Club and Birchbox, subscription boxes have been increasingly popular in recent years.

With consumers prioritizing a memorable brand experience more than ever before, subscription-style models are expected to be a main packaging trend for 2020.

“Recycling quotas (e.g., EU recycling levels of 75% of packaging waste by 2030) should be matched to regional capacities, and the extension of recycling streams should be coordinated with those quotas.”

recycle-news

Subscription boxes’ popularity is largely decided by their packaging, so it’s no wonder that this idea is catching on in online shopping. The most critical brand touchpoint in eCommerce is the moment of delivery. As a result, premium eCommerce packaging has developed into a clever post-purchase marketing tool for fostering brand loyalty.

TaraLee Naturals, a natural skincare company, uses this trending packaging style to project a more luxury brand portrait.

In reality, successfully incorporating this fashion pattern necessitates a clear brand identity, curated product appearance, and a lot of style! This more thoughtful approach to order fulfillment is equivalent to the typical PR kit. Why is this so? Since, in this day and age, every customer is a possible influencer.

The unboxing experience is critical. Top packaging designs often understand the consumer’s role in the product’s introduction. A perfect unboxing is similar to a piece of theater; in order to really wow your clients, you must construct an entertaining ritual upon opening. Tissue paper for a bit of comfort, enticing packaging inserts, or a personalized case – all of this adds to the purchase’s suspense and enthusiasm!

The box’s bottom is a nice surprise!

Ome social media-savvy. Did you know that 40% of customers would post images and videos of a purchase they made online if it came in luxury packaging? Make the best of one of the most powerful bits of social media content! It’s an outstanding visual pitch to prospective clients on what makes the company special.

It’s no secret that green is “in” when it comes to packaging design, and this theme is expected to continue into 2020. As companies become more proactive in reducing their waste emissions and carbon footprints, sustainable packaging has progressed from a niche product to one that is used by enterprises of all sizes.

Environmentally sustainable packaging not only saves the environment, but it also has a high appeal among consumers.

Over 250 major companies pledged to use 100 percent recycled, recyclable, or compostable packaging by 2025 at the World Economic Forum in 2018. Despite this, 43 percent of customers believe that advertisers are making it more difficult, not easier, to be environmentally conscious.

Why is this so? Since customers are tired of dealing with package formats that have difficult disposal requirements.

eCommerce packaging is the worst perpetrator, with the habit of overpackaging and the use of nonrecyclable products.

Customers are feeling more motivated than ever to communicate their disappointment with complicated packaging, with consumers leaving grocery packets in stores and shipping packaging back to suppliers. As a consequence, one of the most important 2020 packaging design developments would be sustainable solutions with quick disposal procedures.

Consider compostable items. Compostable packaging will undoubtedly increase in 2020 as customers and companies seek out plant-based substitutes. The packaging industry has responded to this demand, and there are an increasing number of alternatives on the market (such as our backyard- compostable mailer bags!). It’s a perfect way to convince consumers that the business is dedicated to environmentally sustainable solutions.

Packaging plays an important role in brand storytelling, which is why we’ve chosen it as one of our top packaging design trends for 2020, after first including it in 2018. When shopping becomes more virtual, custom-branded packaging offers a visual counterpoint that is sure to catch the customer’s eye.

Consider using recycled packaging. Adopting a packaging style with secondary purposes contributes to the development of a circular economy, which removes waste and adds value to sales. Furoshiki, the traditional Japanese art of wrapping gifts with fabric, is a common packaging design on Instagram – it makes packages look amazing while still giving consumers a nice hair wrap or tote bag to hold!

Spend time training your clients. Putting just a recycle mark on the package gives no clarification to consumers since certain materials are actually not recyclable by daily curbside recycling. Ensuring that consumers have access to accurate details about your packaging helps to ensure that your eco-friendly efforts are not compromised by inappropriate disposal.

Reduce your number! It’s not all about whether or not fabrics are recyclable when it comes to sustainable food packaging. Using less packaging in the first place means there is less to throw out! Extra layers of packaging have no extra security in many cases. Plastic shrinkwrap, in particular, is impossible to recycle and would not cover objects in the event that a box is dropped. Instead, play with paper or cardboard components. This is a quick step toward plastic-free packaging construction!

We live in a world where our attention spans are diminishing, and capturing someone’s attention on overcrowded sites like Instagram is becoming more difficult.

If you’re inspired by flat graphics, bold colors, or the new graphic design trend, personalized packaging demonstrates that your company has a luxury brand experience rather than just a commodity.

Being a good brand is no longer just about the goods you offer, but rather about how you can distinguish yourself by brand presence.

Consider which aspects of your story are likely to hit a chord with your audience. Every brand has some amusing stories to tell. Using this in your package design is a memorable way to remind consumers that your brand is unique and one-of-a-kind. Tay Ham, for example, uses old family pictures on their packages to highlight the fact that they are a family-owned company.

Custom packaging, in particular, is being used by newly introduced online brands to give them a better presence from the start. Given that the vast majority of eCommerce packaging is similar, putting work into a packaging design that represents your personality would make you stand out.

Words can be almost as effective as photographs. Incorporating a short quotation or saying on the packaging that summarizes your brand’s mission is an excellent way to engage your consumers!Designs for Surface Patterns Whereas paired-back package design was once a perfect way to stand out from the crowd, its growing success in lifestyle branding has made it more difficult to be distinctive. Although minimalism remains common in packaging design in 2020, we are also seeing a significant increase in heavily patterned designs.

Ornate packaging designs allow your company to be more innovative and share your brand’s story in a more engaging way. It’s not about slamming your name or slogan anywhere, but about using images that reflects your brand’s ideals.

This pattern also makes it possible for the brand to exude a feeling of luxury. Intricate detailing transforms food packaging into a work of art in its own right, which consumers treasure as their order arrives. As previously mentioned, customers are putting a stronger focus on the customer experience in their buying decisions. Pattern designs demonstrate a more thoughtful approach to execution, which will please the clients!

Consider paint variations. You want to choose colors that can complement rather than distract from the style of the packaging. Using white on a darker background, for example, is a simple way to make the drawings stand out!

For a unified look, channel the brand’s style. To make the most of this top packaging pattern, you must”According to A Roadmap to Reduce Food Waste in the United States by 20%, Americans waste 63 million tons of food each year.”make the brand’s personality truly visible. Examine your product line and remember any common patterns or styles – this will allow your design to become recognizable to your consumers.Making use of repeating patterns and styles. Attempting to incorporate so many elements will result in a messy and cluttered design. Having a few things on repeat will help you to implement this trend flawlessly.

Color Schemes in Neutrals Taupe, off-white, raspberry, baby pink…soft colors are undeniably a fashion theme for 2020. It’s a fresh take on minimalism that deviates from the conventional black and white packaging seen in high-end retail.

While the latter is fashionable and timeless, it is not appropriate for any brand. Whereas conventional monochrome can leave the brand looking a little bland, soft neutral tones on packaging are warm and friendly while also retaining a sophisticated feel.

While these colors can seem safe and traditional for packaging design, there is plenty of space to liven them up with patterns or geometric forms for a more contemporary look!

Try adding many shades. Using a variety of neutral tones in the package design adds depth and appeal. For colour inspiration, visit the Pantone color guide.

Using the subtlety to your benefit. Instead of customers concentrating on the packaging itself, a low-key packaging design would allow your products to take center stage in your product photography. Try adding it into flatlays for a more upscale style!

Give a bold color comment. If you’re using a neutral foundation, a contrasting color in the form of a sticker or packaging tape can help attract attention to certain core branding features.

To inform their customers of their environmental packaging choices, almost 97 percent of these brands have a ‘tree’ badge on both their packaging and their websites.